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SHAPING THE FUTURE OF GOOD TASTE
Corporate slogan development for Krüger Group
Image: krueger-group.com
The right words for good taste: International corporate slogan for food, health and convenience.
Your way to the right brand strategy.
Come along: to successful naming and sustainable branding.
Get in touch – no strings attached!
Further references
IBEROGAST ADVANCE & IBEROBIOTICS ZEN
Development of descriptors within the brand architecture
WELEDA
Various product names for globuli
Image: Eckhard Busch Foundation
ECKHARD BUSCH STIFTUNG
The right words for mental health
INORY
New product name for women's health
KRUSPERS
Development of a product name for a pretzel snack
Image: brainlab.com
CIRQ
Development of names for a Brainlab robot arm
Image: LR Health & Beauty Systems GmbH
ZEITGARD
Brand naming for beauty and anti-aging
HAPTIQ System
Technology naming for Schwarzkopf
VIACTIV
Renaming of the BKK vor Ort health insurance
LILANDOR
Pharma naming for the Eastern European market
EVONIK
Strategic naming for animal nutrition
Image: filiale.kaufland.de
KAUFLAND
Verbal branding for non-food private brands
Image: Lufthansa Group Brand Hub
LUFTHANSA GROUP
Naming & wording across the entire group
HARIBO
Name development for various sweets
VIVANESS
B2B trade fair for natural cosmetics
ARCWAVE
Symbolic name for a successful sex toy
VIGANTOL
Creation and consulting for Merck product naming
BIBOP
Product name for a Köstritzer original