SERWAYS

Naming for an Autobahn catering and refueling concept

The best thing about the Autobahn: verbal branding, company naming and corporate claim for the easiest short break in long-distance drives.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

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Further references
BIBOP
Product name for a Köstritzer original
BOSCH 360° LOGIQ
Name development for a smart mobility software
A like all about mobility
Dynamic product names for fast-paced projects
Image: Adam Opel AG
CAYU
Naming for an online shop and sales concept
Image: Eckhard Busch Foundation
ECKHARD BUSCH STIFTUNG
The right words for mental health
MAXOMIXX
Product name development for a Bosch hand mixer
MAXTRA
Brand names for filter cartridges
Image: filiale.kaufland.de
KAUFLAND
Verbal branding for non-food private brands
JELBI
Mobility as a service and app naming
Image: Lufthansa Group Brand Hub
LUFTHANSA GROUP
Naming & wording across the entire group
Image: schaeffler.com
VELOMATIC
Brand naming for Schaeffler's intelligent automatic pedelec gearshifts
LIVIST
Name development for digital medical practice management by BFS
FVV
Rebranding, verbal strategy and claim development
Image: neolymp.com
NEOLYMP
Company name and product name for a fitness start-up
WÜSTHOF
Corporate language and name development
RHINGO
Name of an e-scooter sharing concept from RheinEnergie
ARCWAVE
Symbolic name for a successful sex toy
ALLANE
Renaming & Rebranding SIXT Neuwagen (new car business)