SERWAYS

Naming for an Autobahn catering and refueling concept

The best thing about the Autobahn: verbal branding, company naming and corporate claim for the easiest short break in long-distance drives.

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Come along: to successful naming and sustainable branding.

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Further references
A like all about lifestyle, health & food
Effective pharma naming and tasteful food naming
KRUSPERS
Development of a product name for a pretzel snack
QI2
Nutritional supplement for athletes by McFit
Image: Eckhard Busch Foundation
ECKHARD BUSCH STIFTUNG
The right words for mental health
KILDERY
Name development for a type of cheese for Kerrygold
VIACTIV
Renaming of the BKK vor Ort health insurance
IBEROGAST ADVANCE & IBEROBIOTICS ZEN
Development of descriptors within the brand architecture
ARCWAVE
Symbolic name for a successful sex toy
Image: Adam Opel AG
CAYU
Naming for an online shop and sales concept
DAIMLER MOBILITY
International positioning and name development
WELEDA
Various product names for globuli
Image: Lufthansa Group Brand Hub
LUFTHANSA GROUP
Naming & wording across the entire group
EVONIK
Strategic naming for animal nutrition
HARIBO
Name development for various sweets
Image: autoneum, Medien, Akustikmessungen in Gundernhausen_DE
AUTONEUM
International name development and transcription in China
LIAVINCE
Digital health naming for pxgpharma
MOKKA
Name development for an Opel SUV model
JELBI
Mobility as a service and app naming