BIOTRONIK

Product names, development of a naming system and a nomenclature

Image: biotronik.com
Heartfelt brand architecture: differentiation through long-lasting naming and cross-category verbal branding.

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Further references
VIVANESS
B2B trade fair for natural cosmetics
KRUSPERS
Development of a product name for a pretzel snack
FRITZ EGGER
Surface names within a product naming system
HELLENIQ ENERGY
Renaming and rebranding of an energy giant
REMONDIS
Company name for a waste management company
SKYREEF
Naming concept and brand name for machine manufacturing
Image: skidata.com
SKIDATA
Brand consulting from A to Z
COROPLAST
Verbal positioning and brand architecture
A like all about lifestyle, health & food
Effective pharma naming and tasteful food naming
EVONIK
Strategic naming for animal nutrition
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ACCEL
International name development for a ThyssenKrupp moving walk system
Image: oem.mann-hummel.com
ENTARON
Innovative air filter name for maximum flexibility
Image: Lufthansa Group Brand Hub
LUFTHANSA GROUP
Naming & wording across the entire group
Image: Graphictwister - Freepik.com
OUTNATURE
B2B naming for a PreZero company
LILANDOR
Pharma naming for the Eastern European market
SERWAYS
Naming for an Autobahn catering and refueling concept
Image: new.abb.com
ABB
Brand strategy, naming & wording for international divisions
IVORELL
Brand name development for dm beverages