BIOTRONIK

Product names, development of a naming system and a nomenclature

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Heartfelt brand architecture: differentiation through long-lasting naming and cross-category verbal branding.

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Further references
IVORELL
Brand name development for dm beverages
HTS TENTIQ
Renaming with a focus on the brand core
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ACCEL
International name development for a ThyssenKrupp moving walk system
BRAUBEVIALE
B2B name finding for a beverage trade fair
Image: lumenion.com
LUMENION
Company naming for energy storage
WEINFREUNDE
Online shop naming for REWE
SKYREEF
Naming concept and brand name for machine manufacturing
LINDE GAS product naming
Naming system and name development
Image: freudenberg-pm.com
FILTURA
Umbrella brand for Freudenberg Performance Materials
Image: Lufthansa Group Brand Hub
LUFTHANSA GROUP
Naming & wording across the entire group
ENEXIO
International name development for a heat exchange company
Image: Asylab - Freepik.com
ARVATO
Development of an international corporate brand for Bertelsmann
Image: new.abb.com
ABB
Brand strategy, naming & wording for international divisions
ONFY
Name development, slogan development & brand narrative
INORY
New product name for women's health
WELEDA
Various product names for globuli
HELLENIQ ENERGY
Renaming and rebranding of an energy giant
LIVIST
Name development for digital medical practice management by BFS