BIOTRONIK

Product names, development of a naming system and a nomenclature

Image: biotronik.com
Heartfelt brand architecture: differentiation through long-lasting naming and cross-category verbal branding.

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Further references
MAN ENERGY SOLUTIONS
Name development for a multinational company
QI2
Nutritional supplement for athletes by McFit
ARCWAVE
Symbolic name for a successful sex toy
HAPTIQ System
Technology naming for Schwarzkopf
PRETURN
GreenCycle brand name: Load Carrier Division
KILDERY
Name development for a type of cheese for Kerrygold
Image: neolymp.com
NEOLYMP
Company name and product name for a fitness start-up
FVV
Rebranding, verbal strategy and claim development
ENEXIO
International name development for a heat exchange company
VIACTIV
Renaming of the BKK vor Ort health insurance
VIVANESS
B2B trade fair for natural cosmetics
MAXTRA
Brand names for filter cartridges
JUNGE STADT
Brand naming and brand design for a Cologne initiative
INORY
New product name for women's health
Picture: eyrise.com
EYRISE
Technology naming for Merck Smart Glass
Image: Lufthansa Group Brand Hub
LUFTHANSA GROUP
Naming & wording across the entire group
ALPIQ
international naming for the energy of tomorrow
GRIPVIS
Name development for a Berlin-Chemie OTC product