BIOTRONIK

Product names, development of a naming system and a nomenclature

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Heartfelt brand architecture: differentiation through long-lasting naming and cross-category verbal branding.

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Further references
Image: skidata.com
SKIDATA
Brand consulting from A to Z
EVONIK
Strategic naming for animal nutrition
WERKBLIQ
Name development for an IIOT startup
Image: oem.mann-hummel.com
ENTARON
Innovative air filter name for maximum flexibility
MAXOMIXX
Product name development for a Bosch hand mixer
Image: boostrack.de
BOOSTRACK
Product name & company name for digital logistics
COROPLAST
Verbal positioning and brand architecture
PRETURN
GreenCycle brand name: Load Carrier Division
WAGO
Naming system and nomenclature for WAGO
HAPTIQ System
Technology naming for Schwarzkopf
SERWAYS
Naming for an Autobahn catering and refueling concept
A like all about lifestyle, health & food
Effective pharma naming and tasteful food naming
Image: leica-microsystems.com
IVESTA
Brand naming for a Leica industry microscope
WEINFREUNDE
Online shop naming for REWE
WÜSTHOF
Corporate language and name development
Image: poppe-potthoff.de
TOPAQ
Brand name for mobility and sustainability
GRIPVIS
Name development for a Berlin-Chemie OTC product
Image: biotronik.com
BIOTRONIK
Product names, development of a naming system and a nomenclature