BIOTRONIK

Product names, development of a naming system and a nomenclature

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Heartfelt brand architecture: differentiation through long-lasting naming and cross-category verbal branding.

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Come along: to successful naming and sustainable branding.

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Further references
Image: biotronik.com
BIOTRONIK
Product names, development of a naming system and a nomenclature
WERKBLIQ
Name development for an IIOT startup
ENEXIO
International name development for a heat exchange company
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SOLBRID
The right product name for a hybrid inverter
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BOOSTRACK
Product name & company name for digital logistics
IBEROGAST ADVANCE & IBEROBIOTICS ZEN
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EVONIK
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ZEITGARD
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IVORELL
Brand name development for dm beverages
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TRILUX
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MAXOMIXX
Product name development for a Bosch hand mixer
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WEINFREUNDE
Online shop naming for REWE
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The right technique for the right brand name
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LUMENION
Company naming for energy storage
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ACCEL
International name development for a ThyssenKrupp moving walk system
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ABB
Brand strategy, naming & wording for international divisions
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BLICKPORT
Brand naming for logistics hardware and software