Verbal Branding for powerful brands. As a naming agency, we develop brand worlds and brand values. Word by word.

Hi, it's us: Endmark – a dedicated team of consultants, strategists, word acrobats and enthusiastic fans of the many facets of language. For over 30 years, with great passion and an eye for the big picture, we have been using words and language to develop brands. Our international cases show: we don't invent empty shells but tangible solutions. A real win-win situation, as we get to do what makes us happy – and your brand benefits from it.

Sustainable brands are unmistakable in every word.

Our vision is to turn brands and companies into distinctive personalities through precise, creative and strategically sound language — brands that provide orientation, create trust and are successful in the long run. We design brand worlds in which words are used consciously: from name to narrative, from positioning to communication. We believe that today, more than ever, strong brands need clear, relevant and consistent language to remain visible in digital competition and build sustainable relationships.
Our vision: turning language into the decisive element of modern brand management.

If you want to manage brands, you must be able to put them into words.

We empower companies to develop their brand identity through strategically relevant, creative and legally compliant language — in digital and analog use cases. Our mission is to develop brands in such a way that they are understood, found and loved: through names, slogans and wordings that inspire search engines, emotionally appeal to target groups and can be connected internationally. We support our customers from the initial idea to successful implementation — as an agile partner and with an eye for the essentials.

Words are our tools. Impact our objective.

We are strategists, language developers and brand experts. Accompanied by design, inspired by communication, defined by language. Our discipline is called verbal branding — and it starts with the idea, identity and direction of a company. It is the art of translating brand identity into language. We help brands differentiate, focus and build connections with target groups, markets and themselves through words.
We advise, question, structure, name and support — strategically, pragmatically and with vision. We know that the best names do not just sound good, they are also legally viable, internationally understandable and relevant for the brand positioning.

Language is the foundation of every brand experience.

We see ourselves as a driving force and sparring partner for companies that want more than arbitrary names and slogans.
We listen, analyze, think strategically and act creatively. Our solutions are as individual as our clients' challenges: they provide orientation within portfolios, promote digital visibility, secure legal protection and enable consistent brand communication across all touchpoints.