Verbal Branding for powerful brands. As a naming agency, we develop brand worlds and brand values. Word by word.
Hi, it's us: Endmark – a dedicated team of consultants, strategists, word acrobats and enthusiastic fans of the many facets of language. For over 30 years, with great passion and an eye for the big picture, we have been using words and language to develop brands. Our international cases show: we don't invent empty shells but tangible solutions. A real win-win situation, as we get to do what makes us happy – and your brand benefits from it.
Christine Stark
Managing Director
+49 221 942 033 45
christine.stark@endmark.de
Evgenia Zakgeym-Tietz
Consultant
+49 221 942 033 43
evgenia.zakgeym@endmark.de
Dr. Bernd Samland
Founder & CEO
+49 221 942 033 50
bernd.samland@endmark.de
Francesca D'Agosta
Trainee & Project Assistance
+ 49 221 942 033 42
francesca.dagosta@endmark.de
Daniela Preuß
Project Management & Finance
+ 49 221 942 033 41
daniela.preuss@endmark.de
Zukunftsfähige Marken sind unverkennbar in jedem Wort.
Unsere Vision ist es, Marken und Unternehmen durch präzise, kreative und strategisch fundierte Sprache zu unverwechselbaren Persönlichkeiten zu machen – Marken, die Orientierung geben, Vertrauen schaffen und langfristig erfolgreich sind. Wir gestalten Markenwelten, in denen Worte bewusst geführt werden – vom Namen bis zum Narrativ, von der Positionierung bis zur Kommunikation. Wir glauben daran, dass starke Marken heute mehr denn je eine klare, relevante und konsistente Sprache brauchen, um im digitalen Wettbewerb sichtbar zu bleiben und nachhaltige Beziehungen aufzubauen.
Unsere Vision: Sprache wird zum entscheidenden Element moderner Markenführung.
Wer Marken führen will, muss sie formulieren können.
Wir befähigen Unternehmen, ihre Markenidentität durch strategisch fundierte, kreative und rechtssichere Sprache zu entfalten – digital wie analog. Unsere Mission ist es, Marken so zu entwickeln, dass sie verstanden, gefunden und geliebt werden: durch Namen, Claims und Wordings, die Suchmaschinen begeistern, Zielgruppen emotional ansprechen und international anschlussfähig sind. Wir begleiten unsere Kunden von der ersten Idee bis zur erfolgreichen Implementierung – partnerschaftlich, agil und mit dem Blick fürs Wesentliche. Unser Ziel: Sprache als zentrales Werkzeug wirksamer Markenführung zu etablieren.
Words are our tools. Impact our objective.
We are strategists, language developers and brand experts. Accompanied by design, inspired by communication, defined by language. Our discipline is called verbal branding — and it starts with the idea, identity and direction of a company. It is the art of translating brand identity into language. We help brands differentiate, focus and build connections with target groups, markets and themselves through words.
We advise, question, structure, name and support — strategically, pragmatically and with vision. We know that the best names do not just sound good, they are also legally viable, internationally understandable and relevant for the brand positioning.
Language is the foundation of every brand experience.
We see ourselves as a driving force and sparring partner for companies that want more than arbitrary names and slogans.
We listen, analyze, think strategically and act creatively. Our solutions are as individual as our clients' challenges: they provide orientation within portfolios, promote digital visibility, secure legal protection and enable consistent brand communication across all touchpoints.
Our aim:
We make brands sound like no other, give them relevance and guide them into the future, paving their way into the markets of today and tomorrow.
Our idea of a brand starts with the word.
And our work starts with the question: what does a brand have to sound like to be understood internally and externally? To this end, we develop names, slogans, language systems and structures that give brands substance, attitude and direction.
We combine strategic thinking with linguistic precision and phrase uniqueness. This way, brands remain recognizable, connectable and effective. We support companies of all sizes — from start-ups to global market leaders. Always on equal footing. Always with the aim of getting more out of the brand — word for word.
