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Strategic
Verbal Branding

From sustainable positioning to holistic brand communication.

Word-perfect
brand value
Our services
For brands and brand makers
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Brand Strategy

Successful brands create lasting effects. We create authentic and differentiating positions.

(Brand) positioning

brand identity

brand architecture

market analysis

brand analysis

BrandReflector

Potential analysis

Brand portfolio

Brand purpose

brand development

Brand workshops

BrandCoach

BrandingCoach

Brand consulting

Fire management

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Brand Naming

Words are messages.
People use them to communicate added value, emotions and unique selling points.

Name development

Product names

company name

corporate naming

brand language

Brand Language

company name

Claims

Brand Design

logo development

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Brand Safety

No creativity without security. Every brand is only as good as its legal and linguistic foundation.

Trademark law

Brand safety

research

language exams

Linguistic Checks

Cultural exams

Our skillset: developing successful brands
Erfolgs­geschichten
Get inspired
EVONIK

Yes We Care: Strategic name development for the Animal Nutrition unit

Image: Lufthansa Group
LUFTHANSA GROUP

Third year as a lead agency for naming & wording

LUFTHANSA ALLEGRIS

Verbal branding for Lufthansa Group

Image: new.abb.com
ABB

As the naming lead agency we develop brand names for units and products within the ABB group

SCHWARZ DIGITS

Naming for digitalization and technologies of the future

https://www.poppe-potthoff.de/wasserstoff/
TOPAQ

Brand name for mobility and sustainability

MAZDA

Naming concept and name development

NEW
IVORELL

Name development for a dm beverage brand

NANELL

Endmark names "the baby": a new pregnancy app

NEW
Image-Attribution: Albertyurolaits - Freepik.com
CALMALAIF

Consulting for the Bayer Laif pharmaceuticals umbrella brand strategy and name development

NEW
GOVERNIKUS

Conception and creation of a holistic naming system with astronomy-based themes

NEW
JELBI

Entwicklung eines App-Namens für Mobility-as-a-Service (MaaS) der BVG

NEW
Image-Attribution: Albertyurolaits - Freepik.com
CALMALAIF

Consulting for the Bayer Laif pharmaceuticals umbrella brand strategy and name development

NEW
ATRUVIA

Renaming IT / Banking: Transformation Fiducia & GAD

More than 2500 developed
brand names worldwide.

c
30
years of experience in strategic verbal branding
years of experience
in the area of naming
56
countries worldwide that we've created brands for
countries worldwide,
In which we
Act successfully
756
happy clients – and counting
satisfied customers,
The trend is rising
444
References in our showroom
references in
our showroom
0
developed brands that faced trademark issues
marques
with brands
legal issues
whitepaper-der-google-effekt-markennamen-in-der-alltagssprache-verankern

The Google Effect (DE)

Anchoring brand names in everyday language

Our clients
Across all industries
from B2B to B2C
Junge Stadt Köln
HELLENIQ
SIXT
Mercedes-Benz
WERKBLIQ
VIACTIV
VALUNIQ
Poppe + Potthoff
CONDE NAST
Lumenion
KIDDINX
HAMBURG COMMERCIAL BANK
GRUNDGRÜN
SFC ENERGY
NEXI
GEA
KONTRON SOLAR
Schwarzkopf
Wertfreunde
Bundesamt für Informatik und Telekommunikation
Caramba
Examion
Vertevis
CSS
BTV VIER LÄNDER BANK
Midas Pharma
Medienhaus der Evangelischen Kirche in Hessen und Nassau
Hausbank München
AZL Aachen
Actineo
25now
WOW Tech
Wilkhahn
WEITBLICK
WAREMA
VJOON
VIESSMANN
VERTIKO
SoftwareONE
SKINY
SKIDATA
Simonswerk
RIVERTY
RITTAL
RETHINK ROBOTICS
REMONDIS
QTRADO
PXGPHARMA
PubliCare
Prosoz
OERAG
Optibelt
ONFY
Niterra
NEOLYMP
MVV Energie
Miele
Mamito
Main Capital Partners
MAGSTIM
LVM Versicherung
Lohmann & Rauscher
LIVISTO
Leica
Lanxess
LANDIMMO
IDS Leibniz Institut für Deutsche Sprache
KZVK
KWS Saat
KNIPEX
Knaus Tabbert
Kautex
Jungheinrich
JOOM
Jennewein
Insempra
Hydrogenious
HTS TENTIQ
HNC
HESSENMETALL
HAYS
Harald Quandt
Gühring
Governikus
FVV
Freudenberg
Forliance
FITS Finanz Informatik Technologie Service
Fielmann
Evonik
EvoBus
Eppendorf
EDG
Eckhard Busch Stiftung
DSM
Dr. Willmar Schwabe
DORMAKABA
Covestro
Coroplast
ContiTech
Pats on the back :)

Powerful communication with a sustainable impact. Intelligent, relevant and successful. And on top of that: a personal collaboration that is both enjoyable and rewarding!

Karsten Kamperhoff, Head of Marketing, KOSTAL INDUSTRIE ELEKTRIK

Endmark's support  in the rebranding process of Tele2 Germany was competent and uncomplicated, helping us build an overall sustainable brand. The experts put their heart and soul into refining our verbal identity and provided valuable creative, cross-cultural and multilingual approaches.

Roland Zimmer, Managing Director, STROTH TeleCom

Endmark brings a deep understanding of the brand, the competitive environment and the target groups’ perspective.Together, we went through an exciting and creative process – a fun experience for the entire team!

PHILIPP STRACKE, BRAND MANAGEMENT, TEAMBANK AG NÜRNBERG

Endmark supported our brand development process with all the right impulses and professional advice. The creation of Advigon didn't just put us in the beginning of the alphabeth. It was the beginning of something bigger: a brand that stands for attention and reliability.

Godehard Laufköter, member of the management board of Advigon Versicherung AG

Endmark's methodical structure and goal-oriented approach never fails to impress us — as does the creative result.

Anne Gloystein, Product and Personnel Marketing Team Leader, LVM VERSICHERUNG

Endmark didn’t just think in conventional industry categories but convinced us with creativity and unusual thematic worlds. The professional consulting and the straightforward collaboration with internal departments led to a smooth project implementation.

Arnd Böhler, Manager Center of Competence, Daimler Truck AG
A blog of knowledge

Brand topics for brand fans

KI revolutioniert die Kreativbranche. Doch wahre Kreativität erfordert Strategie und menschliches "Andersdenken". Braucht Branding mehr als nur gute Prompts und automatisierte Outputs?
read more (DE)
Imagine you come into office and your client is right next door – literally on the same floor! That's how it is with the Eckhard Busch Stiftung. For many years we have been working for this wonderful foundation – a true labor of love.
read more (DE)
When is communication sustainable? And how do you put sustainability into words – or a name? A glance at our expertise and experiences.
read more (DE)
Exchange of ideas
or request?
Ready when you are.
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Answer coming asap of course! :)

Thank you We will get back to you as soon as possible.
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Christine Stark - Geschäftsführerin
Christine Stark
Managing Director
christine.stark@endmark.de
T +49 221 942 033 45

Your questions.
Our answers.

Everything you need to know about Endmark and our services. Still not sure?

Let us know
What does Endmark offer?

Endmark specializes in strategic verbal branding, brand language and naming. We develop legally safe and creative brand names, slogans and naming systems.

How does the naming process work?

Our process includes analysis, strategy, creation, legal and linguistic checks as well as support for brand communication and implementation. We work closely with our clients and tailor every project precisely to their needs and requirements.

What makes Endmark different from other agencies?

Our methodical approach combines strategic creativity with linguistic and legal security, backed by many years of international expertise and a qualified partner network. We consult and inspire in all aspects of verbal brand development.

Which industries does Endmark work with?

We work across all industries with both B2B and B2C companies. Our client list includes leading companies and up-and-coming start-ups from various sectors.

How can I contact Endmark?

Simply reach out via our contact form or directly via e-mail at info@endmark.de.

We empower your brand identity.

And give your company or product a profile.
With professional name development and positioning brand language.

Get in touch – no strings attached!