Endmark names "the baby": successful app branding

Digital naming: a special app for a special phase

Pregnancy is an extraordinary experience in a woman's life. Emotions and feelings go back and forth between anticipation and excitement, and can be connected to anxiety as well.

Client surveys show that most future moms have a "basic sense of uncertainty" during the pregnancy. Now, there is an app to get you through this time: Nanell is your personal advisor during this exciting journey. She addresses different topics and includes a variety of options such as body development tracking with smart devices, a direct link to pregnancy experts as well as the possibility to take classes.

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What makes the app special? It's evidence-based content.

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Name development in under nine months

It's obvious: our classis processes don't need 18 years to ripen into fully grown brands. The typical name development cycle is between six and eight weeks.

Someone close, approachable, attentive: that's what the target group needs. What would be better than a brand with a personality name typology.

A fictive friend with expertise that radiates calm, confidence, connection and a feeling of safety and peace.

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Nanell stands for "next-level female health"

The brand name feels natural and authentic. And this "ll" in the end? Correct! Reminds of "well!" and is just what the app means to say.

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Are you interested in more name developments with a focus on health? Then, follow along to CALMALAIF.