Branding, Naming, Language

What does successful brand language sound like? Which challenges does naming face? And what's the deal with research? In our blog, we take a stand, reflect and ask questions.

We also share interviews, news and knowledge pieces — with a look behind the scenes and at new topics, partners and customers.

Naming für erfolgreiche Marken

Naming für erfolgreiche Marken

Hinter jedem großen Namen steht eine Methode – und eine Entstehungsgeschichte. Dr. Bernd Samland nimmt beides in seinen neuesten Büchern unter die Lupe. "Naming für erfolgreiche Marken" und "Warum heißt die Marke so?" entschlüsseln den Weg zum perfekten Namen und beleuchten bekannte Brands.
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Prompt creativity

Prompt creativity

AI revolutionizes the creativity industry. But true creativity calls for strategy and the human kind of "thinking differently". Does branding require more than good prompts and automated outputs?
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Connected. Committed. Cologne.

Connected. Committed. Cologne.

Imagine you come into office and your client is right next door – literally on the same floor! That's how it is with the Eckhard Busch Stiftung. For many years we have been working for this wonderful foundation – a true labor of love.
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Wir freuen uns über einen Austausch zu Naming, Branding oder KI.

Lassen Sie uns sprechen!