We identify your needs, topics and drivers. And develop your verbal identity: a differentiating profile for each segment, product or feature – no matter how complex or multifactorial.
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We build brand architectures and structure complex portfolios. For internal and external orientation, clear hierarchies and a more intuitive access to the overall brand.
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We create verbal concepts and develop product, category and company names as well as slogans and taglines. We define your brand language and develop brand-specific content.
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We elaborate naming systems and nomenclatures. And consolidate all relevant rules, recommendations and verbal elements into naming and verbal branding guidelines.
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We let your brand and your products speak for themselves: in a recognizable brand voice, telling relevant stories. Across all channels and as a basis for AI implementation.
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From integrative identity checks to detailed trademark research and competitive law. In-house and in cooperation with specialized partner attorneys.
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Culturally-linguistic checks with native speakers in all relevant markets. To rule out pronunciation difficulties and negative connotations or uncover additional storylines for future communication.
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Semantic and associative evaluation, impact analysis within a defined target group or a neutral sample, differentiation within the competitive environment and/or the overall portfolio.
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For product and category names, descriptors and wordings. Empowering future-proof naming with a high degree of recognition and brand fit.
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For brand architectures and portfolio structures. The way to higher orientation and strengthening of each brand level.
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