HELLENIQ ENERGY

Renaming and rebranding of an energy giant

Energy needs IQ: Hellenic Petroleum turns HELLENIQ ENERGY.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

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Further references
Endmark Project – MAZDA
Image: mazda.de
MAZDA
Naming concept and name development
Endmark Project – A wie alles zu Mobilität
A like all about mobility
Dynamic product names for fast-paced projects
MAN ENERGY SOLUTIONS
Name development for a multinational company
Endmark Project – ATMOVA
ATMOVA
Brand name for sustainable energy solutions
Endmark Project – EVONIK
EVONIK
Strategic naming for animal nutrition
Endmark Project – IVESTA
Image: leica-microsystems.com
IVESTA
Brand naming for a Leica industry microscope
Image: shutterstock, 2028643730, photo taken by Veyron Photo
TIGUAN
Name development for a Volkswagen SUV
Endmark Project – A wie alles zu Industrie & Technologie
A like all about industry & technology
The right technique for the right brand name
WAGO
Naming system and nomenclature for WAGO
BRITA
Brand language internationalization
Endmark Project – SKYREEF
SKYREEF
Naming concept and brand name for machine manufacturing
STAWAG Naming System
Naming concept and descriptors for the product portfolio
Endmark Project – VELODAPTIC
Image: schaeffler.com
VELODAPTIC
App naming for Schaeffler's automatic pedelec gearshifts
MOKKA
Name development for an Opel SUV model
Endmark Project – IQORON
Image: oem.mann-hummel.com
IQORON
Technology naming for a compact air filter
DAIMLER MOBILITY
International positioning and name development
Endmark Project – LUFTHANSA ALLEGRIS
LUFTHANSA ALLEGRIS
Verbal branding for Lufthansa Group
GUSTICUS
Naming for a Serways catering concept