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HDI
Product names, wordings, naming system, guideline
From small descriptors to a large system: holistic verbal branding and consistent product language for HDI insurance.
Your way to the right brand strategy.
Come along: to successful naming and sustainable branding.
Get in touch – no strings attached!
Further references
DAIMLER MOBILITY
International positioning and name development
Image: Cosmostudio - Freepik.com
ACTINEO
Company name for digital risk management
GOVERNIKUS
Star-studded company name and systemic product branding
FUTURENOW
Name development for LVM direct insurance
A like all about finance & insurance
Brand strategies that feel like a million bucks
VIACTIV
Renaming of the BKK vor Ort health insurance
IMVEON
Naming and slogan for real estate software
CONCARDIS
Company and product name development for cashless and digital payments
ATRUVIA
Renaming IT / banking: Transformation Fiducia & GAD
ERSTRECHT
Target-group specific insurance naming
Image: Pmvchamara - Freepik.com
FORLIANCE
Corporate renaming for climate protection projects
Image: HDI Haftpflichtverband der Deutschen Industrie VVaG
HDI
Product names, wordings, naming system, guideline
CLEVESTO
Development of wordings and names for Helvetia's insurance products and investment strategies
Image: Cosmostudio - Freepik.com
ADVIGON
Positioning and naming for an insurance company
VALUNIQ
Rebranding Innovative Finanzberatung 2005 AG
Image: btv.at
FINYU
Product name for a business banking platform
HAMBURG COMMERCIAL BANK
Verbal strategy for the renaming of HSH Nordbank
MEINEKLASSIK & MEINPREMIUM
Naming system for LVM insurance