HDI

Product names, wordings, naming system, guideline

From small descriptors to a large system: holistic verbal branding and consistent product language for HDI insurance.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

Get in touch – no strings attached!
Further references
TWINT
Brand name for the digital Swiss payment system
HAMBURG COMMERCIAL BANK
Verbal strategy for the renaming of HSH Nordbank
IMVEON
Naming and slogan for real estate software
FUTURENOW
Name development for LVM direct insurance
Endmark Project – ERSTRECHT
ERSTRECHT
Target-group specific insurance naming
Endmark Project – VALUNIQ
VALUNIQ
Rebranding Innovative Finanzberatung 2005 AG
PARKALLEE
Name for a Standard Life fund and investment product
DAIMLER MOBILITY
International positioning and name development
Endmark Project – VERIDOS
Image: Freepik - Freepik.com
VERIDOS
Development of a company name for Giesecke & Devrient GmbH
Endmark Project – A wie alles zu Finanzen & Versicherungen
A like all about finance & insurance
Brand strategies that feel like a million bucks
VIACTIV
Renaming of the BKK vor Ort health insurance
Image: Cosmostudio - Freepik.com
ADVIGON
Positioning and naming for an insurance company
Image: btv.at
FINYU
Product name for a business banking platform
Endmark Project – CONCARDIS
CONCARDIS
Company and product name development for cashless and digital payments
Endmark Project – HDI
Image: HDI Haftpflichtverband der Deutschen Industrie VVaG
HDI
Product names, wordings, naming system, guideline
Endmark Project – RIVERTY
RIVERTY
Renaming Arvato Financial Solutions
Image: Pmvchamara - Freepik.com
FORLIANCE
Corporate renaming for climate protection projects
Image: Cosmostudio - Freepik.com
ACTINEO
Company name for digital risk management