HDI

Product names, wordings, naming system, guideline

From small descriptors to a large system: holistic verbal branding and consistent product language for HDI insurance.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

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Further references
PARKALLEE
Name for a Standard Life fund and investment product
Image: Cosmostudio - Freepik.com
ACTINEO
Company name for digital risk management
Image: Cosmostudio - Freepik.com
ADVIGON
Positioning and naming for an insurance company
IMVEON
Naming and slogan for real estate software
DAIMLER MOBILITY
International positioning and name development
BEWUSSTER WERDEN
"Becoming more conscious": sustainability wording for an insurance
FUTURENOW
Name development for LVM direct insurance
RIVERTY
Renaming Arvato Financial Solutions
TWINT
Brand name for the digital Swiss payment system
MEINEKLASSIK & MEINPREMIUM
Naming system for LVM insurance
Image: btv.at
FINYU
Product name for a business banking platform
Image: Pmvchamara - Freepik.com
FORLIANCE
Corporate renaming for climate protection projects
A like all about finance & insurance
Brand strategies that feel like a million bucks
SCHWARZ CORPORATE SOLUTIONS
Brand consulting and nomenclature
HAMBURG COMMERCIAL BANK
Verbal strategy for the renaming of HSH Nordbank
ERSTRECHT
Target-group specific insurance naming
VALUNIQ
Rebranding Innovative Finanzberatung 2005 AG
VIACTIV
Renaming of the BKK vor Ort health insurance