HDI

Product names, wordings, naming system, guideline

From small descriptors to a large system: holistic verbal branding and consistent product language for HDI insurance.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

Get in touch – no strings attached!
Further references
Endmark Project – GOVERNIKUS
GOVERNIKUS
Star-studded company name and systemic product branding
CLEVESTO
Development of wordings and names for Helvetia's insurance products and investment strategies
Endmark Project – RIVERTY
RIVERTY
Renaming Arvato Financial Solutions
PARKALLEE
Name for a Standard Life fund and investment product
Endmark Project – ATRUVIA
ATRUVIA
Renaming IT / banking: Transformation Fiducia & GAD
Endmark Project – HDI
Image: HDI Haftpflichtverband der Deutschen Industrie VVaG
HDI
Product names, wordings, naming system, guideline
Endmark Project – VALUNIQ
VALUNIQ
Rebranding Innovative Finanzberatung 2005 AG
Endmark Project – A wie alles zu Finanzen & Versicherungen
A like all about finance & insurance
Brand strategies that feel like a million bucks
TWINT
Brand name for the digital Swiss payment system
Image: btv.at
FINYU
Product name for a business banking platform
MEINEKLASSIK & MEINPREMIUM
Naming system for LVM insurance
IMVEON
Naming and slogan for real estate software
Endmark Project – VERIDOS
Image: Freepik - Freepik.com
VERIDOS
Development of a company name for Giesecke & Devrient GmbH
HAMBURG COMMERCIAL BANK
Verbal strategy for the renaming of HSH Nordbank
Endmark Project – BEWUSSTER WERDEN
BEWUSSTER WERDEN
"Becoming more conscious": sustainability wording for an insurance
Image: Cosmostudio - Freepik.com
ADVIGON
Positioning and naming for an insurance company
FUTURENOW
Name development for LVM direct insurance
Image: Pmvchamara - Freepik.com
FORLIANCE
Corporate renaming for climate protection projects