HDI

Product names, wordings, naming system, guideline

From small descriptors to a large system: holistic verbal branding and consistent product language for HDI insurance.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

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Further references
VIACTIV
Renaming of the BKK vor Ort health insurance
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VERIDOS
Development of a company name for Giesecke & Devrient GmbH
ATRUVIA
Renaming IT / banking: Transformation Fiducia & GAD
IMVEON
Naming and slogan for real estate software
VALUNIQ
Rebranding Innovative Finanzberatung 2005 AG
ERSTRECHT
Target-group specific insurance naming
SCHWARZ CORPORATE SOLUTIONS
Brand consulting and nomenclature
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ACTINEO
Company name for digital risk management
Image: btv.at
FINYU
Product name for a business banking platform
BEWUSSTER WERDEN
"Becoming more conscious": sustainability wording for an insurance
Image: HDI Haftpflichtverband der Deutschen Industrie VVaG
HDI
Product names, wordings, naming system, guideline
MEINEKLASSIK & MEINPREMIUM
Naming system for LVM insurance
A like all about finance & insurance
Brand strategies that feel like a million bucks
RIVERTY
Renaming Arvato Financial Solutions
GOVERNIKUS
Star-studded company name and systemic product branding
PARKALLEE
Name for a Standard Life fund and investment product
DAIMLER MOBILITY
International positioning and name development
HAMBURG COMMERCIAL BANK
Verbal strategy for the renaming of HSH Nordbank