HDI

Product names, wordings, naming system, guideline

From small descriptors to a large system: holistic verbal branding and consistent product language for HDI insurance.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

Get in touch – no strings attached!
Further references
TWINT
Brand name for the digital Swiss payment system
A like all about finance & insurance
Brand strategies that feel like a million bucks
FUTURENOW
Name development for LVM direct insurance
BEWUSSTER WERDEN
"Becoming more conscious": sustainability wording for an insurance
ATRUVIA
Renaming IT / banking: Transformation Fiducia & GAD
CONCARDIS
Company and product name development for cashless and digital payments
Image: Cosmostudio - Freepik.com
ACTINEO
Company name for digital risk management
Image: Cosmostudio - Freepik.com
ADVIGON
Positioning and naming for an insurance company
CLEVESTO
Development of wordings and names for Helvetia's insurance products and investment strategies
PARKALLEE
Name for a Standard Life fund and investment product
SCHWARZ CORPORATE SOLUTIONS
Brand consulting and nomenclature
Image: HDI Haftpflichtverband der Deutschen Industrie VVaG
HDI
Product names, wordings, naming system, guideline
Image: Freepik - Freepik.com
VERIDOS
Development of a company name for Giesecke & Devrient GmbH
MEINEKLASSIK & MEINPREMIUM
Naming system for LVM insurance
IMVEON
Naming and slogan for real estate software
RIVERTY
Renaming Arvato Financial Solutions
GOVERNIKUS
Star-studded company name and systemic product branding
DAIMLER MOBILITY
International positioning and name development