ERSTRECHT

Target-group specific insurance naming

First time right: legal protection for young people turned wordplay for ÖRAG.

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Come along: to successful naming and sustainable branding.

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Further references
FUTURENOW
Name development for LVM direct insurance
TWINT
Brand name for the digital Swiss payment system
Endmark Project – CONCARDIS
CONCARDIS
Company and product name development for cashless and digital payments
Endmark Project – VALUNIQ
VALUNIQ
Rebranding Innovative Finanzberatung 2005 AG
CLEVESTO
Development of wordings and names for Helvetia's insurance products and investment strategies
Endmark Project – BEWUSSTER WERDEN
BEWUSSTER WERDEN
"Becoming more conscious": sustainability wording for an insurance
Image: Cosmostudio - Freepik.com
ADVIGON
Positioning and naming for an insurance company
Endmark Project – ATRUVIA
ATRUVIA
Renaming IT / banking: Transformation Fiducia & GAD
DAIMLER MOBILITY
International positioning and name development
Endmark Project – GOVERNIKUS
GOVERNIKUS
Star-studded company name and systemic product branding
Endmark Project – HDI
Image: HDI Haftpflichtverband der Deutschen Industrie VVaG
HDI
Product names, wordings, naming system, guideline
MEINEKLASSIK & MEINPREMIUM
Naming system for LVM insurance
Endmark Project – VERIDOS
Image: Freepik - Freepik.com
VERIDOS
Development of a company name for Giesecke & Devrient GmbH
Endmark Project – RIVERTY
RIVERTY
Renaming Arvato Financial Solutions
Endmark Project – ERSTRECHT
ERSTRECHT
Target-group specific insurance naming
Endmark Project – A wie alles zu Finanzen & Versicherungen
A like all about finance & insurance
Brand strategies that feel like a million bucks
HAMBURG COMMERCIAL BANK
Verbal strategy for the renaming of HSH Nordbank
PARKALLEE
Name for a Standard Life fund and investment product