ERSTRECHT

Target-group specific insurance naming

First time right: legal protection for young people turned wordplay for ÖRAG.

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Further references
A like all about finance & insurance
Brand strategies that feel like a million bucks
CONCARDIS
Company and product name development for cashless and digital payments
GOVERNIKUS
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HDI
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VALUNIQ
Rebranding Innovative Finanzberatung 2005 AG
BEWUSSTER WERDEN
"Becoming more conscious": sustainability wording for an insurance
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ERSTRECHT
Target-group specific insurance naming
IMVEON
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FUTURENOW
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MEINEKLASSIK & MEINPREMIUM
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VIACTIV
Renaming of the BKK vor Ort health insurance
PARKALLEE
Name for a Standard Life fund and investment product
TWINT
Brand name for the digital Swiss payment system
RIVERTY
Renaming Arvato Financial Solutions
Image: btv.at
FINYU
Product name for a business banking platform