ADVIGON

Positioning and naming for an insurance company

Making sure to be creative: strategic positioning and naming for HanseMerkur in the private life risk business.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

Get in touch – no strings attached!
Further references
FUTURENOW
Name development for LVM direct insurance
Endmark Project – ERSTRECHT
ERSTRECHT
Target-group specific insurance naming
Endmark Project – HDI
Image: HDI Haftpflichtverband der Deutschen Industrie VVaG
HDI
Product names, wordings, naming system, guideline
Endmark Project – VERIDOS
Image: Freepik - Freepik.com
VERIDOS
Development of a company name for Giesecke & Devrient GmbH
Image: Cosmostudio - Freepik.com
ACTINEO
Company name for digital risk management
Endmark Project – VALUNIQ
VALUNIQ
Rebranding Innovative Finanzberatung 2005 AG
Endmark Project – RIVERTY
RIVERTY
Renaming Arvato Financial Solutions
Image: btv.at
FINYU
Product name for a business banking platform
DAIMLER MOBILITY
International positioning and name development
TWINT
Brand name for the digital Swiss payment system
IMVEON
Naming and slogan for real estate software
Endmark Project – A wie alles zu Finanzen & Versicherungen
A like all about finance & insurance
Brand strategies that feel like a million bucks
Endmark Project – CONCARDIS
CONCARDIS
Company and product name development for cashless and digital payments
Endmark Project – ATRUVIA
ATRUVIA
Renaming IT / banking: Transformation Fiducia & GAD
MEINEKLASSIK & MEINPREMIUM
Naming system for LVM insurance
Endmark Project – GOVERNIKUS
GOVERNIKUS
Star-studded company name and systemic product branding
PARKALLEE
Name for a Standard Life fund and investment product
VIACTIV
Renaming of the BKK vor Ort health insurance