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Positioning and naming for an insurance company

Securely creative: strategic positioning and naming for HanseMerkur in the private life risk business.

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Further references
RIVERTY
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FUTURENOW
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TWINT
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FORLIANCE
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HDI
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ATRUVIA
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VIACTIV
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HAMBURG COMMERCIAL BANK
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VERIDOS
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CONCARDIS
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ACTINEO
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