ADVIGON

Positioning and naming for an insurance company

Making sure to be creative: strategic positioning and naming for HanseMerkur in the private life risk business.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

Get in touch – no strings attached!
Further references
HAMBURG COMMERCIAL BANK
Verbal strategy for the renaming of HSH Nordbank
VIACTIV
Renaming of the BKK vor Ort health insurance
Image: btv.at
FINYU
Product name for a business banking platform
Endmark Project – RIVERTY
RIVERTY
Renaming Arvato Financial Solutions
Endmark Project – CONCARDIS
CONCARDIS
Company and product name development for cashless and digital payments
FUTURENOW
Name development for LVM direct insurance
Image: Cosmostudio - Freepik.com
ACTINEO
Company name for digital risk management
Endmark Project – ERSTRECHT
ERSTRECHT
Target-group specific insurance naming
Image: Pmvchamara - Freepik.com
FORLIANCE
Corporate renaming for climate protection projects
Endmark Project – BEWUSSTER WERDEN
BEWUSSTER WERDEN
"Becoming more conscious": sustainability wording for an insurance
CLEVESTO
Development of wordings and names for Helvetia's insurance products and investment strategies
TWINT
Brand name for the digital Swiss payment system
Endmark Project – GOVERNIKUS
GOVERNIKUS
Star-studded company name and systemic product branding
Endmark Project – HDI
Image: HDI Haftpflichtverband der Deutschen Industrie VVaG
HDI
Product names, wordings, naming system, guideline
IMVEON
Naming and slogan for real estate software
SCHWARZ CORPORATE SOLUTIONS
Brand consulting and nomenclature
DAIMLER MOBILITY
International positioning and name development
Endmark Project – VALUNIQ
VALUNIQ
Rebranding Innovative Finanzberatung 2005 AG