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Positioning and naming for an insurance company

Securely creative: strategic positioning and naming for HanseMerkur in the private life risk business.

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Further references
CLEVESTO
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FORLIANCE
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GOVERNIKUS
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Image: Freepik - Freepik.com
VERIDOS
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ACTINEO
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MEINEKLASSIK & MEINPREMIUM
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FINYU
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PARKALLEE
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IMVEON
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CONCARDIS
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HDI
Product names, wordings, naming system, guideline