PARKALLEE

Name for a Standard Life fund and investment product

A symbolic approach to finance & insurance: naming, verbal branding and trademark law for a combined product.

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Further references
A like all about finance & insurance
Brand strategies that feel like a million bucks
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FORLIANCE
Corporate renaming for climate protection projects
MEINEKLASSIK & MEINPREMIUM
Naming system for LVM insurance
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ACTINEO
Company name for digital risk management
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FINYU
Product name for a business banking platform
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HDI
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TWINT
Brand name for the digital Swiss payment system
FUTURENOW
Name development for LVM direct insurance
DAIMLER MOBILITY
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IMVEON
Naming and slogan for real estate software
BEWUSSTER WERDEN
"Becoming more conscious": sustainability wording for an insurance
CONCARDIS
Company and product name development for cashless and digital payments
RIVERTY
Renaming Arvato Financial Solutions
HAMBURG COMMERCIAL BANK
Verbal strategy for the renaming of HSH Nordbank
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ADVIGON
Positioning and naming for an insurance company
PARKALLEE
Name for a Standard Life fund and investment product
VALUNIQ
Rebranding Innovative Finanzberatung 2005 AG
CLEVESTO
Development of wordings and names for Helvetia's insurance products and investment strategies