PARKALLEE

Name for a Standard Life fund and investment product

A symbolic approach to finance & insurance: naming, verbal branding and trademark law for a combined product.

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Further references
Endmark Project – GOVERNIKUS
GOVERNIKUS
Star-studded company name and systemic product branding
Endmark Project – RIVERTY
RIVERTY
Renaming Arvato Financial Solutions
Endmark Project – ATRUVIA
ATRUVIA
Renaming IT / banking: Transformation Fiducia & GAD
Endmark Project – VALUNIQ
VALUNIQ
Rebranding Innovative Finanzberatung 2005 AG
Image: btv.at
FINYU
Product name for a business banking platform
Image: Cosmostudio - Freepik.com
ADVIGON
Positioning and naming for an insurance company
Endmark Project – BEWUSSTER WERDEN
BEWUSSTER WERDEN
"Becoming more conscious": sustainability wording for an insurance
Endmark Project – VERIDOS
Image: Freepik - Freepik.com
VERIDOS
Development of a company name for Giesecke & Devrient GmbH
DAIMLER MOBILITY
International positioning and name development
TWINT
Brand name for the digital Swiss payment system
CLEVESTO
Development of wordings and names for Helvetia's insurance products and investment strategies
Endmark Project – CONCARDIS
CONCARDIS
Company and product name development for cashless and digital payments
FUTURENOW
Name development for LVM direct insurance
HAMBURG COMMERCIAL BANK
Verbal strategy for the renaming of HSH Nordbank
Image: Pmvchamara - Freepik.com
FORLIANCE
Corporate renaming for climate protection projects
VIACTIV
Renaming of the BKK vor Ort health insurance
PARKALLEE
Name for a Standard Life fund and investment product
Endmark Project – HDI
Image: HDI Haftpflichtverband der Deutschen Industrie VVaG
HDI
Product names, wordings, naming system, guideline