FRITZ EGGER

Surface names within a product naming system

Beneath the surface: product language and naming systems for material technologies in furniture and interior design.

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Further references
HTS TENTIQ
Renaming with a focus on the brand core
Image: oem.mann-hummel.com
IQORON
Technology naming for a compact air filter
A like all about architecture & design
Verbal brand design with a secure foundation
HELLENIQ ENERGY
Renaming and rebranding of an energy giant
FRONTALE
Naming for NürnbergMesse's window manufacturing trade fair
Image: biotronik.com
BIOTRONIK
Product names, development of a naming system and a nomenclature
COVALION
Company name for a Framatome spin-off
Image: Graphictwister - Freepik.com
OUTNATURE
B2B naming for a PreZero company
BRITA
Brand language internationalization
ALPIQ
international naming for the energy of tomorrow
TWERCS
Brand positioning, name and slogan development for tools
Image: knipex.de
KNIPEX
Brand consulting for naming and nomenclature
Image: boostrack.de
BOOSTRACK
Product name & company name for digital logistics
SCHWARZ CORPORATE SOLUTIONS
Brand consulting and nomenclature
LUFTHANSA ALLEGRIS
Verbal branding for Lufthansa Group
Image: lumenion.com
LUMENION
Company naming for energy storage
Image: leica-microsystems.com
IVESTA
Brand naming for a Leica industry microscope
PUNQTUM
Brand development for media production technology