FRITZ EGGER

Surface names within a product naming system

Beneath the surface: product language and naming systems for material technologies in furniture and interior design.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

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Further references
Image: boostrack.de
BOOSTRACK
Product name & company name for digital logistics
Image: skidata.com
SKIDATA
Brand consulting from A to Z
Image: Stahlwille Eduard Wille GmbH & Co. KG
DAPTIQ
Development of an industry 4.0 brand label for Stahlwille
ATMOVA
Brand name for sustainable energy solutions
HELLENIQ ENERGY
Renaming and rebranding of an energy giant
Image: steelcase.com
SHARE IT
Storage system name for Steelcase Werndl AG
Image: blickport.com
BLICKPORT
Brand naming for logistics hardware and software
FRONTALE
Naming for NürnbergMesse's window manufacturing trade fair
COVALION
Company name for a Framatome spin-off
COROPLAST
Verbal positioning and brand architecture
CITYARC
Expressive name for an Urban Nature Institute
ALPIQ
international naming for the energy of tomorrow
Image: trilux.com
TRILUX
Verbal branding in an emotional naming system
LINDE GAS product naming
Naming system and name development
WAGO
Naming system and nomenclature for WAGO
KAP EUROPA
International brand naming for a conference building
BALIV
Independent brand name for bath products
Image: new.abb.com
ABB
Brand strategy, naming & wording for international divisions