FRITZ EGGER

Surface names within a product naming system

Beneath the surface: product language and naming systems for material technologies in furniture and interior design.

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Further references
LAMONDIS
Name for private apartments at the Passeier Valley Hotel
VIVANESS
B2B trade fair for natural cosmetics
Image: lumenion.com
LUMENION
Company naming for energy storage
PURMONTES
Naming of private luxury chalets for Winkler Hotels
Image: kontron-solar.com
SOLBRID
The right product name for a hybrid inverter
PREMOTEL
Name development for a motel concept in Kassel
Image: Benkert Bänke, benkert.info
BENKERT BÄNKE
Trademark development for various outdoor furniture product series
Image: leica-microsystems.com
IVESTA
Brand naming for a Leica industry microscope
WERKBLIQ
Name development for an IIOT startup
Image: biotronik.com
BIOTRONIK
Product names, development of a naming system and a nomenclature
Image: Graphictwister - Freepik.com
OUTNATURE
B2B naming for a PreZero company
MAXOMIXX
Product name development for a Bosch hand mixer
BOXMARK
International rebranding of Schmidt-Feldbach-Lederwerke
Image: trifolion.lu
TRIFOLION
Renaming of the Centre Culturel, Touristique et de Congrès
Image: trilux.com
TRILUX
Verbal branding in an emotional naming system
GARTENART
Creative naming for a B2B & B2C garden magazine
PUNQTUM
Brand development for media production technology
WAGO
Naming system and nomenclature for WAGO