FRITZ EGGER

Surface names within a product naming system

Beneath the surface: product language and naming systems for material technologies in furniture and interior design.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

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Further references
Endmark Project – FILTURA
Image: freudenberg-pm.com
FILTURA
Umbrella brand for Freudenberg Performance Materials
Endmark Project – LUFTHANSA ALLEGRIS
LUFTHANSA ALLEGRIS
Verbal branding for Lufthansa Group
KAP EUROPA
International brand naming for a conference building
Endmark Project – LAMONDIS
LAMONDIS
Name for private apartments at the Passeier Valley Hotel
COROPLAST
Verbal positioning and brand architecture
Endmark Project – PREMOTEL
PREMOTEL
Name development for a motel concept in Kassel
TWERCS
Brand positioning, name and slogan development for tools
Endmark Project – LUMENION
Image: lumenion.com
LUMENION
Company naming for energy storage
Endmark Project – FRITZ EGGER
FRITZ EGGER
Surface names within a product naming system
Endmark Project – A wie alles zu Architektur & Design
A like all about architecture & design
Verbal brand design with a secure foundation
WAGO
Naming system and nomenclature for WAGO
Image: new.abb.com
ABB
Brand strategy, naming & wording for international divisions
Endmark Project – ENTARON
Image: oem.mann-hummel.com
ENTARON
Innovative air filter name for maximum flexibility
Image: skidata.com
SKIDATA
Brand consulting from A to Z
Image: kontron-solar.com
SOLBRID
The right product name for a hybrid inverter
Endmark Project – GARTENART
GARTENART
Creative naming for a B2B & B2C garden magazine
Endmark Project – TRIFOLION
Image: trifolion.lu
TRIFOLION
Renaming of the Centre Culturel, Touristique et de Congrès
LINDE GAS product naming
Naming system and name development