FRITZ EGGER

Surface names within a product naming system

Beneath the surface: product language and naming systems for material technologies in furniture and interior design.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

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Further references
A like all about industry & technology
The right technique for the right brand name
ENEXIO
International name development for a heat exchange company
HTS TENTIQ
Renaming with a focus on the brand core
Image: tkelevator, 141022_Innovation by ThyssenKrupp_accel_2
ACCEL
International name development for a ThyssenKrupp moving walk system
Image: trifolion.lu
TRIFOLION
Renaming of the Centre Culturel, Touristique et de Congrès
KOSTAL SOLAR ELECTRIC
Let it shine: name development and brand language
ALPIQ
international naming for the energy of tomorrow
CITYARC
Expressive name for an Urban Nature Institute
MAXOMIXX
Product name development for a Bosch hand mixer
LUFTHANSA ALLEGRIS
Verbal branding for Lufthansa Group
LINDE GAS product naming
Naming system and name development
PURMONTES
Naming of private luxury chalets for Winkler Hotels
ASSMANN
Naming structure and product names for office furniture
BERLINOVO
Company name for a Berlin-based real estate company
COROPLAST
Verbal positioning and brand architecture
KAP EUROPA
International brand naming for a conference building
TWERCS
Brand positioning, name and slogan development for tools
ATMOVA
Brand name for sustainable energy solutions