FRITZ EGGER

Surface names within a product naming system

Beneath the surface: product language and naming systems for material technologies in furniture and interior design.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

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Further references
Endmark Project – BERLINOVO
BERLINOVO
Company name for a Berlin-based real estate company
Image: Graphictwister - Freepik.com
OUTNATURE
B2B naming for a PreZero company
Endmark Project – IVESTA
Image: leica-microsystems.com
IVESTA
Brand naming for a Leica industry microscope
COROPLAST
Verbal positioning and brand architecture
Endmark Project – VIVANESS
VIVANESS
B2B trade fair for natural cosmetics
HTS TENTIQ
Renaming with a focus on the brand core
Image: Pmvchamara - Freepik.com
FORLIANCE
Corporate renaming for climate protection projects
Endmark Project – LUMENION
Image: lumenion.com
LUMENION
Company naming for energy storage
Endmark Project – SKYREEF
SKYREEF
Naming concept and brand name for machine manufacturing
Endmark Project – TOPAQ
Image: poppe-potthoff.de
TOPAQ
Brand name for mobility and sustainability
Endmark Project – EVONIK
EVONIK
Strategic naming for animal nutrition
Endmark Project – INSQIN
INSQIN
Brand name and slogan for ingredient branding
REMONDIS
Company name for a waste management company
BALIV
Independent brand name for bath products
ALPIQ
international naming for the energy of tomorrow
TEMIAL
Verbal identity and brand name for te(a)chnology
Endmark Project – BENKERT BÄNKE
Image: Benkert Bänke, benkert.info
BENKERT BÄNKE
Trademark development for various outdoor furniture product series
PURMONTES
Naming of private luxury chalets for Winkler Hotels