FRITZ EGGER

Surface names within a product naming system

Beneath the surface: product language and naming systems for material technologies in furniture and interior design.

Your way to the right brand strategy.

Come along: to successful naming and sustainable branding.

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Further references
Endmark Project – TRILUX
Image: trilux.com
TRILUX
Verbal branding in an emotional naming system
Endmark Project – LUFTHANSA ALLEGRIS
LUFTHANSA ALLEGRIS
Verbal branding for Lufthansa Group
Picture: eyrise.com
EYRISE
Technology naming for Merck Smart Glass
Image: Pmvchamara - Freepik.com
FORLIANCE
Corporate renaming for climate protection projects
Endmark Project – COVALION
COVALION
Company name for a Framatome spin-off
Endmark Project – FRITZ EGGER
FRITZ EGGER
Surface names within a product naming system
CITYARC
Expressive name for an Urban Nature Institute
BALIV
Independent brand name for bath products
Endmark Project – A wie alles zu Architektur & Design
A like all about architecture & design
Verbal brand design with a secure foundation
Image: autoneum, Medien, Akustikmessungen in Gundernhausen_DE
AUTONEUM
International name development and transcription in China
Endmark Project – ASSMANN
ASSMANN
Naming structure and product names for office furniture
Image: knipex.de
KNIPEX
Brand consulting for naming and nomenclature
Endmark Project – IQORON
Image: oem.mann-hummel.com
IQORON
Technology naming for a compact air filter
Endmark Project – SKYREEF
SKYREEF
Naming concept and brand name for machine manufacturing
Image: brainlab.com
CIRQ
Development of names for a Brainlab robot arm
Image: new.abb.com
ABB
Brand strategy, naming & wording for international divisions
Endmark Project – BIOTRONIK
Image: biotronik.com
BIOTRONIK
Product names, development of a naming system and a nomenclature
FVV
Rebranding, verbal strategy and claim development