Stylish Munich charm or cheerful Rhenish nature? What role does the headquarters of a naming agency play? And how do you really find the right name for a local project?
Naming agency in Munich? Or "glocal" expertise from Cologne?
The right brand name is like a perfectly brewed beer—it requires the right mix of tradition and innovation. And just like beer, it can be served in a Maßkrug in Munich or a Kölsch glass in Cologne. At least that’s our take on it—after all, we’ve been shaping the world of naming for over 30 years.
Whether for companies or products, strong names don’t just create emotional connections—they leave a lasting impression. And they know no geographic limits.
Regardless of where our team is based—Cologne? Wuppertal? Palma de Mallorca? New York?—we always find the right words. And we have solid support: from our Munich-based partner network, including BLACKSPACE and the VIM GROUP.
Wanted: Munich’s charm. Found: Cologne’s creative spirit.
Working with experienced partners and independent creatives allows us to combine the best of both worlds: local expertise with an international mindset.
That’s how we blend global trends with the spirit of Bavaria’s capital—without compromise but with plenty of fresh ideas.
Does the agency’s location matter? Ghupft wia gsprunga!*
What defines successful naming for us? Emotions that do justice to the brand’s core. Stories that stay with you for a lifetime. And yes, even we in Cologne know: authenticity is key.
Our clients—like SoftwareONE, Bayerischer Rundfunk, and Brainlab—agree: you don’t need a naming agency based in Munich for that.
Because in the era of Teams and AI, strategy and creativity live in the digital world. And if an in-person meeting is in order? We’re happy to hop on a train for a pretzel.
Up for a chat? Digital or in person, with or without a pretzel… 😉 Let’s do it.
*Bavarian saying: "Doesn’t make a difference!" Yes, we are big on regionally inspired idioms.
