Company name for a waste management company

Development of an international company name

... was the task of Rethmann Entsorgungs AG & Co. on its journey away from a family business image to a position as a global market leader.

Essential to the name? A conscious focus on recycling as a core business.

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The company and its regional and specialist companies offer a wide range of services and stand for sustainable use of resources. The challenge is obvious: A name development that covers this spectrum without sounding too much like garbage collection. Because that would not even come close to expressing the service portfolio.

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First, an internal ideation competition takes place. Followed by an evaluation and further development. 800 proposals are reduced to two.

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Finally, extensive domain, company and trademark searches lead to one conclusion: REMONDIS is a step ahead. From a branding point of view, the name also impresses with its highly distinctive character, promising unique positioning.

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REMONDIS recycles the world

The beginning of the name? A clear reference to the recycling business sector and indirectly reminiscent of the old company name Rethmann. The Romance component “mondis” is an abstraction of “mondo” or “mondial” — the world is at the fingertips of the new brand.