Name development for an online dating agency

Big branding for big feelings

The first well-known online platform for digital match-making — and a name that still succeeds in showing how much we love language. After all, we at Endmark have put our heart and soul into the project from the very first minute.

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The aim is to develop a consistent portal name that sounds like it's made to last. At the same time, it should be unique and free of legal risk: a heartfelt project that promises international trademark success.

The task is as multifaceted as love itself. We embark on a quest to find a name that touches hearts and yet is strategically thought-out.

A brand name as a speakable acronym

Partnership in short: with a compact and concise typeface and a self-confident promise to take potential couples on a romantic journey.

Created in international creative teams within a strategic naming process, the name still stands for the departure into a shared future.

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Are we still thinking about it every 11 minutes? That remains our secret.