Public Institutions

The public sector is often off the grid — understandably so, as entrusted taxpayers' money should benefit the cause, not expensive advertising. Regardless, the offer needs to reach the target group. This is why doing nothing is not an option — and a concise language takes on an important role. It attracts attention — and catchy names make sure that "Westigo", "Logineo" or "Infokom" sink deep into memory Shortly: resonate with people. After all, that's what it's all about.