A chair is a chair? Much more than that: a world, a philosophy! Like every piece that is based on an explicit design. And this philosophy wants to get out there — with the right name that concentrates all the thought you have put into the project within a single word. The core idea, the extraordinary use, the flair that emanates from an object: the name gives the underlying idea a voice. From "Comfony" to "Share It". And because an object rarely comes alone, our naming concepts are usually also a family-building measure.
