Are beauty and lifestyle an addiction? No, but an eternal longing. That's why the pursuit of either never ends. Whoever wants to be successful in this market needs to satisfy this desire repeatedly. But before you can win the vain heart of your target group, you have to catch their critical eye first. No wonder, when products are supposed to get as close to you as Lascana lingerie or an LR Aloe Via face care lotion. This is why a name must grab our attention — and even more: promise to make our dreams come true. Again and again.