There's nothing new under the sun. But that's what I want. Because it's novel, because it's better, because you're worth it. Consumption starts where positioning fits perfectly. Where the communication strategy goes with the times and hits the nerve of the target group. Where brand language inspires and engages everyone. Customers as well as sales and internal units — not just in one's own country but in all relevant markets. More orientation, more vision, more access!

Here is something
about consumer goods.
Development of an independent name for a product series of the OBI subsidiary Emil Lux
NEW

BALIV

Development of an independent name for a product series of the OBI subsidiary Emil Lux

Product name development for a kitchen stick blender for Bosch
NEW

MAXOMIXX

Product name development for a kitchen stick blender for Bosch

Brand names for filter cartridges
NEW

MAXTRA

Brand names for filter cartridges

Name development for a dm beverage brand<br>
NEW

IVORELL

Name development for a dm beverage brand

Independent brand name for the Kaufland stationery and creative range
NEW

TALENTUS

Independent brand name for the Kaufland stationery and creative range

Further references

Name for a gardening magazine by the Gärtner von Eden<br>
NEW

GARTENART

Name for a gardening magazine by the Gärtner von Eden

Creation and consulting for a Merck product naming<br>
NEW

VIGANTOL

Creation and consulting for a Merck product naming

Online shop naming for REWE
NEW

WEINFREUNDE

Online shop naming for REWE

Internationalization of the brand language
NEW

BRITA

Internationalization of the brand language

Verbal positioning and name development for a Vorwerk tea maker
NEW

TEMIAL

Verbal positioning and name development for a Vorwerk tea maker

Corporate language development<br>
NEW

WÜSTHOF

Corporate language development

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