Start-up Naming

Start-ups, watch out! This is how your idea turns into a real brand.

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You know what to do, you have the product — the only thing missing is... something that can make or break the new brand. Especially for start-ups, brand names, language and positioning are real game changers. But how do you find the one true name? What does a brand say to impress customers as well as investors?

That's where we come in.

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What start-ups want (and need):

• A name that fits — legally safe, internationally understandable, unique.
• A slogan that hits the spot, emotional, recognizable.
• A language that works — and is just right for the target group.
• A brand that grows dynamically — from market entry to international expansion.

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Typical questions that founders ask us:

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How do I find a name that doesn't exist yet — one that everyone will remember?
How do I get my message across emotionally?
Do I speak my target group's language?

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Our answer: strategy AND creativity. We are more than just a naming agency. We think of brands holistically — from initial brainstorming to implementation in an international context.

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What we offer:

• Strategic brand consulting — name, slogan, tonality: Everything from a single source, legally secure and compatible.
• Creative language development — with clarity, sensitivity and differentiation.
• Brand architecture with vision — for start-ups that think big (and want to grow fast).

Our goal is to set up your brand linguistically in such a way that it stands out, makes an entrance — and stays for good.