Branding. Naming. Language.

What does successful brand language sound like? Which challenges does naming face? And what's the deal with research? In our blog, we take a stand, reflect and ask questions.We also share interviews, news and knowledge pieces — with a look behind the scenes and at new topics, partners and customers.

Not only at Christmas time, brands that truly touch us are marked by their attitude, dedication and emotional brand message. How does communication turn brands into sensory experiences?

Three names. Three almost identical products. Three very different modes of action through which the brand wants to reach us.

Sound meets light. Acoustics meets optics. IKEA meets Sonos. The self-confident brand message? “The loudest and smartest table lamp IKEA has ever had in its range.”

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Branding. Naming. Language.

Celebrating brand love

Does your brand name tell your story?

Welcome to the digital brand language

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