Branding. Naming. Language.

What does successful brand language sound like? Which challenges does naming face? And what's the deal with research? In our blog, we take a stand, reflect and ask questions.We also share interviews, news and knowledge pieces — with a look behind the scenes and at new topics, partners and customers.

Whether it's “hej”, "lovin' it" or "magic". Some brands are immediately recognizable by individual words. We read a sentence and feel the Swedish flair, smell the hamburger — or catapult back into a cartoon fairytale.

Is “white” chocolate more politically correct than “black” chocolate? For Bahlsen, the decision to rename the pastry “Afrika”, which has existed for 60 years, has probably been more bitter than any dark chocolate.

This is what cooperation sounds like: Endmark and comevis are cooperating with “Voice of Words.” Since January 2020, we have been combining our many years of experience in brand language and naming with the know-how of comevis, no. 1 for acoustic brand communication and service design.

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Branding. Naming. Language.

Turning words into brand language

The (cultural) impact of product names

Brand language and audio branding

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