How do I find a new app name?

Creating an impactful first impression

A great app name is the first point of contact with potential users. It must be instantly understandable, spark curiosity, and stand out in an overcrowded app store. But how do you find a name that does all this? And what should you focus on?

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A strategic approach to app naming

A strong app name should:

• Describe or suggest the app’s function – Names like TradeRepublic or Evernote instantly evoke the right associations.
• Be memorable – Short, striking names like Zoom or phonetically harmonious names like Duolingo are easy to recall.
• Work linguistically and digitally – It should be easy to pronounce and suitable for hashtags or search queries.
• Evoke emotions – Names like Calm or TikTok immediately trigger specific moods or mental images.

Before starting the search, define a clear strategy: Should the name be functional (WeatherPro), playful (Slack), or emotional (Headspace)?

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Structured creativity: different types of app names

• Word combinations – Snapchat and Netflix create instant associations.
• Neologisms – Spotify and Etsy ensure uniqueness.
• Lexical symbols – Tinder tells a strong story through its name.
• Acronyms – QQ is short, catchy, and memorable.

It’s worth exploring multiple directions and testing them thoroughly.

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Common Pitfalls in app naming

• Availability – Is the name legally viable, available as a domain, and free in the app store?
• International Usability – Does the name carry unintended meanings in other languages? Is it easy to spell and pronounce across markets?
• SEO and App Store Optimization (ASO) – Keywords in the name can enhance discoverability but can also make it seem too generic. Striking the right balance is key.
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Conclusion: a strong app Name is unique, clear, and searchable

Different strategies and name types can lead to success—choosing the right one depends on your app’s goals and audience.

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Which approach is right for your app? Let’s find out together.