Branding, Naming, Language

What does successful brand language sound like? Which challenges does naming face? And what's the deal with research? In our blog, we take a stand, reflect and ask questions.

We also share interviews, news and knowledge pieces — with a look behind the scenes and at new topics, partners and customers.

Sunny hearts, festive minds

Sunny hearts, festive minds

We hit the (End)mark in 2023. With a quiet oomph, the door closes behind us. Satisfied, we turn around, start walking and take a look back.
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The "gender dilemma" in German brand language

The "gender dilemma" in German brand language

First things first: brand language can go many ways. This includes innovative grammar, a language mix, an unusual syntax or new word constructs. How far brand language can go is a marketing decision.
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“Flip-flop”: forward flip or branding flop?

“Flip-flop”: forward flip or branding flop?

On the German market, "flip-flop" is what many brand owners imagine when they first think of a new name for their brand: a generic term, i.e. synonym for a product, an offer.
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