Branding. Naming. Language.

What does successful brand language sound like? Which challenges does naming face? And what's the deal with research? In our blog, we take a stand, reflect and ask questions.We also share interviews, news and knowledge pieces — with a look behind the scenes and at new topics, partners and customers.

What is sustainabie naming?

What is sustainabie naming?

One of the most common briefing requirements throughout the last couple of years for the development of new brand names has been – probably not just for us – "sustainability". Well, how would one develop a sustainable brand name?
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