Branding. Naming. Language.

What does successful brand language sound like? Which challenges does naming face? And what's the deal with research? In our blog, we take a stand, reflect and ask questions.We also share interviews, news and knowledge pieces — with a look behind the scenes and at new topics, partners and customers.

The Opel models KARL and ADAM quietly and secretly disappeared from the range after PSA had taken over the Opel brand. Now there are no more mass production models with German car names.

Sound branding: brands must let themselves be heard. Sometimes, this means becoming the center of conversation — or raising their voices themselves.

Many topics relating to brand management and brand development are being discussed under changing conditions and new perspectives. This also includes new formats in which we can all exchange ideas.

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Branding. Naming. Language.

German car names are now extinct. Karl was the last.

PODCASTING: Brand accessory or brand strategy?

Digital brand impulses

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