Branding. Naming. Language.

What does successful brand language sound like? Which challenges does naming face? And what's the deal with research? In our blog, we take a stand, reflect and ask questions.We also share interviews, news and knowledge pieces — with a look behind the scenes and at new topics, partners and customers.

Ivorell – one name, one mission

Ivorell – one name, one mission

The drugstore chain dm aims to shake up the market for water sparklers, saving their customers' time previously wasted on carrying heavy crates.
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Name development — How do I find a new brand name?

Name development — How do I find a new brand name?

Name development, brand naming or “namefinding” — one of the marketing fields where half-truths and expertise go hand in hand.
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The way to the best brand name, product name, company name

The way to the best brand name, product name, company name

Are you looking for a value-adding wording for your product, service or company? Together with you, we define your requirements and develop the best possible names or naming systems accordingly.
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