Branding, Naming, Language

What does successful brand language sound like? Which challenges does naming face? And what's the deal with research? In our blog, we take a stand, reflect and ask questions.

We also share interviews, news and knowledge pieces — with a look behind the scenes and at new topics, partners and customers.

Verbal systems that keep shining

Verbal systems that keep shining

Energy moves us. Just like a wide range of our projects. Efficient product developments and advanced drivers, connected devices and digital platforms, verbal brandings and renamings of emerging business sectors.
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Female. Brand. Names. What does femininity sound like?

Female. Brand. Names. What does femininity sound like?

Nivea. Milka. Coca-Cola. — What do these three brand names have in common? Exactly: They are highly successful brands that all sound feminine from a linguistic point of view. Not uncommon in strategic brand naming: female power prevails here, and not just on International Women's Day.
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Creative brand names and slogans in 2021 — we (End)mark the occasion

Creative brand names and slogans in 2021 — we (End)mark the occasion

It's that time of year again: we are happy to receive festive mail and Christmas greetings every day. This puts us in a good mood and is also a clear sign that the year is drawing to a close.
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