ENEXIO

International name development for a company in the heat exchange sector

ENEXIO

A new investor is followed by a new name: Endmark names the brand in the heat exchanger segment of GEA Group AG Enexio.

A new investor is followed by a new name: Endmark names the brand in the heat exchanger segment of GEA Group AG Enexio.
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Goal

The former GEA Heat Exchange Group is moving towards its new name with the brand idea "Progress through performance". As one of the top 5 global companies active in the field of heat exchange technologies, the company wants to continue to be perceived as a reliable partner in the future.

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Challenge

The broad product portfolio and diverse areas of application call for a name that can encompass all of this and provide scope for new ideas. In the global market, the name must of course be internationally understandable and as simple, short and concise as possible. An appealing sound that radiates professionalism and fits the field of activity. The DNA defined for the new brand should be reflected in the name: the reliable partner, experts with a clear focus on heat exchange, a strong commitment to quality and performance, enabling progress in the world, driving the sector forward.

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Solution

Enexio - a thematic name that radiates the perspective of the company's origins - conveys the company's field of activity. Common syllables familiar to the industry ensure an intuitive customer approach and the phonetic similarity to the term "energy" makes the name more than coherent.

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Result

ENEXIO

The name Enexio combines familiar content and statements with a strategic and thematic corporate focus. Energy, Engineering, Excellence - that's what Enexio stands for.

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