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We have opted for "du" here. In this way, we want to create a certain closeness to all visitors and customers, which is simply lost when using "Sie". Nevertheless, we work in a serious and focused manner on our and your projects and if you prefer to be addressed directly, that is of course also in our interest. In the sense of a direct, personal brand experience.
And in the interests of easy readability, we do not use gender here - our site reflects ... "the respectful treatment" of .... the diversity of our work.

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Have fun visiting our website!

Strategic
Verbal Branding

From successful brand names to holistic corporate language.

Word-perfect
brand value
Our skills
For brands and brand makers

Brand Identity

Differentiation for a
strong and authentic
brand perception
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Brand Positioning

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Change / Rebranding

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Brand Architecture

Brand Names
& Brand Language

Unique positioning via relevant messages and consistent wording
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Brand Names & Slogans

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Product Language
& Corporate Language

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Naming Systems

Brand Safety

Professional precautions in
international core markets
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Trademark Searches

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Linguistic Checks
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Impact Checks
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Domains
Success stories
Get inspired

SCHWARZ DIGITS

Innovative brand division name with an employer branding effect

NEW

BAYERN 1 GEHÖRT INS LEBEN

Slogan creation for the radio station BAYERN 1

NEW
Image attribution: Albertyurolaits - Freepik.com

CALMALAIF

Consulting for the Bayer Laif pharmaceuticals umbrella brand strategy and name development

NEW

GOVERNICUS

Conception and creation of a holistic naming system with astronomy-based themes

NEW

IVORELL

Name development for a dm beverage brand

NEW

JELBI

App name development for Mobility-as-a-Service (MaaS) by Berliner Verkehrsbetriebe (BVG)

NEW

ATRUVIA

Renaming process for the IT service provider Fiducia & GAD

More than 2500 brand names worldwide.

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29
years of experience in strategic verbal branding
Years of experience
in the field of naming
56
countries worldwide that we've created brands for
Countries worldwide,
where we operate successfully
756
happy clients — and counting
Satisfied customers,
Upward trend
444
References in our showroom
References in
our showroom
0
developed brands that faced trademark issues
Trademarks
with trademark
legal problems
whitepaper-the-google-effect-anchoring-brand-names-in-everyday-language

The Google effect (DE)

Anchoring brand names in
everyday language

Our clients
Across all industries
from B2B to B2C
FERRERO
MERCK
MANN+HUMMEL
WÜSTHOF
NRW
GASAG
SUPER RTL
VOX
CITY OF COLOGNE
FAIR FRANKFURT
ZOTT
ZDF
WDR
WAGO
VAILLANT
TOOM
TELEFONICA
TEAMBANK
TANK AND REST
SWR
STAHLWILLE
SIEMENS
BLACK
ROSSMANN
RIEDEL
RHEINENERGY
OBI
MYTOYS
MAZDA
MAN
LINDE
KRUEGER GROUP
KOSTAL
KOELNMESSE
CLOISTER WOMAN
KAUFLAND
HENKEL
HARIBO
FRAMATOME
EDEKA
DM
DKV
GERMAN RAILWAY
CARLSBERG
BRAINLAB
BOEHRINGER-INGELHEIM
BITBURGER
BERLIN CHEMISTRY
BAYERN 3
ABB
AOK
ARD
ARLA
BAYER
Kerrygold
OPEL
PostFinance Ltd
ProSiebenSat1
REWE
SCHAEFFLER
THYSSENKRUPP
PREWORK
VOLKSWAGEN
LR HEALTH AND BEAUTY
HanseMerkur
ARVATO
BKK on site
BERTELSMANN
TRILUX
McFit
AUDI
GIESECKE AND DEVRIENT
ASSMANN
BOSCH
Grundig
STANDARDLIFE
AXEL SPRINGER
BIOTRONIK
TOYOTA
STEELCASE
RTL GROUP
OTTO
NUREMBERG TRADE FAIR
LVR
INTERSNACK
Holtzbrinck
HDI
ERGO
EMSA
German Telekom
DAIMLER
COMMERZBANK
SNB
BRITA
BALL PACKAGING
A blog of knowledge

Brand topics for brand fans

We leave our endmark for 2023. The door behind us closes with a quiet thud. Satisfied, we turn around satisfied, start walking and take a look back.
read on (DE)
First things first: everything goes in advertising language. Innovative grammar, mixing languages, an individual syntax and neologisms. new word creations. Whether you "Think Different" or "Got Milk": the decision for right or wrong is up to the marketing manager.
read on (DE)
In the German market, flip-flop is many brand owners' first branding thought: a name turned generic term, i.e. synonymous for a product, an offer.
read on (DE)
Pats on the back :)

Powerful communication with a sustainable impact. Intelligent, relevant and successful. And an enhancing partership that brings joy to each project!

Karsten Kamperhoff, Head of Marketing, KOSTAL Industrie Elektrik

Endmark's competent and uncomplicated support in the rebranding process of Tele2 Germany helped us build a sustainable brand — in every respect. The experts put their heart and soul into honing our verbal identity and provided valuable creative approaches across languages and cultures.

Roland Zimmer, Managing Director, STROTH Telecom

Endmark brings a deep understanding of the brand, the competition and the perspective of the target groups. We went through an exciting and creative process together, which was fun for the whole team!

PHILIPP STRACKE, BRAND MANAGEMENT, TEAMBANK AG NUREMBERG

Endmark gave uns the right impulses throughout our brand development processes and supporte us with professional advice. The creation of Advigon didn't only result in a brand name that quite literally stands at the beginning of the alphabet. It does justice to our brand in all aspects.

Godehard Laufköter, Member of the Management Board of Advigon Versicherung AG

Endmark's methodical, structured and goal-oriented approach never fails to impress us — as does the creative result.

Anne Gloystein, Team Leader Product and HR Marketing, LVM Versicherung

Endmark didn't just think in terms of the usual industry categories, but impressed us with its creativity and unusual themes. The professional advice and uncomplicated cooperation with internal specialist departments ensured smooth project implementation.

Arnd Böhler, Manager Center of Competence, Daimler Truck AG
Exchange of ideas
or request?
Ready when you are.
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Answer coming asap of course! :)

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Christine Stark - Managing Director
Christine Stark
Managing Director
christine.stark@endmark.de
T +49 (221) 94 20 33 - 45