Technical details and specific customer requirements — confidently packaged by Endmark. Into a symbolic name that is as sustainable and versatile as the series. It is an emotional switch for a new and future-oriented naming system and a driver for progress: within the portfolio and throughout the internal naming. Because with "SKYREEF", we go high with storytelling and dive deep into a new nomenclature.

In a sector that is characterized by market growth, industry transformation and constantly increasing customer requirements, new approaches and solutions are crucial. Accordingly, meaningful — and at the same time progressive — positioning is often an emotional selling point.

The direction was clear: letting go of alphanumeric names and technical descriptors that dominate the competitive landscape. Uncovering a unique naming system with room for storytelling and potential to engage the target group on an entirely new level.

A targeted stakeholder survey — to define expectations, requirements and goals in advance. A joint kick-off — based on initial analysis results and with a view to the challenges and potential of the future naming system. Strategic name development — following specific thematic approaches and defined typologies.

"SKYREEF" emerged as a symbol for a holistic machine platform in which each individual element plays its part — just like it's meant to be within a sustainable ecosystem.

The name lays the groundwork for the gradual development of names for other products, solutions and areas within the company — and for a credible brand story that will propel Kautex into the future.

A name that opens up a new world for mechanical engineering: dive in yourself!