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Development of different non-food private labels for Kaufland
Corporate naming is the process of naming companies, products, services, and brands. It is a strategic decision that can have far-reaching effects on a company's image and identity. An accurate and powerful company name can increase brand awareness, build trust with customers and create long-term relationships.
The process of corporate naming often begins with a thorough analysis of the corporate identity, its goals, target groups, and the competitive environment. Based on these findings, an attempt is made to find a name that captures the essence of the company or brand and evokes the desired associations.
This name should be memorable, easy to pronounce and write, and it should fit the company's culture and values. Corporate naming is not limited to the company name, but also includes naming for product lines, services and subsidiaries. A well-thought-out name can help these parts of the company be clearly identified and embedded in the overall context. A successful corporate naming process also takes legal aspects into account to ensure that the chosen name does not infringe third-party trademark rights and is legally protected. This may require complex research and legal advice.
In today's corporate world, employer branding is crucial. Companies are working specifically on their reputation to attract and retain skilled workers, particularly in times of fierce competition for talent. Key aspects:
Apple is an example of a successful brand strategy with a strong identity and positioning. Key components are: