Digital naming: A special app for a special life stage
Pregnancy is an extraordinary experience in a woman's life. Emotions and feelings fluctuate between anticipation and excitement — alongside many fears.
Customer surveys supplied by the client have shown that most expectant mothers experience "fundamental uncertainty" during pregnancy. Now, this phase is supported by a target group-specific app: Nanell is your personal advisor during this exciting journey. It addresses multiple topics and includes a variety of features such as tracking body developments with smart devices, connecting with pregnancy experts or the possibility to take courses.
What makes the app so special? Its science-based content.
Name development in less than nine months
Clear as day: with our classic process, brands do not need 18 years to mature. The typical name development 'cycle' takes six to eight weeks.
Intimacy, accessibility and approachability play an important role for the target group. This is why, typologically, we developed a brand name with a strong personality.
A fictional friend with expertise who radiates calm, self-confidence, connection and a feeling of safety and peace.
Nanell stands for "next-level female health"
The brand name feels authentic and natural. And that "ll" at the end? Reminds us "well" and is exactly what the app is supposed to evoke.
Are you interested in more name developments that focus on health? In this case, here is CALMALAIF.