Brand security is the foundation of all communication.

Basic legal security and a realistic assessment of the stability of your brand language within the relevant brand environment are essential.

In terms of trademark research and protection, Endmark has your back, actively supporting you with a trademark and patent law research department. We’re also able to conduct cultural-linguistic checks and impact-specific assessments.


Impact tests

NameTester and ClaimTester

Not at all unusual: after an intense name development process, a few favorites remain, and you find yourself spoilt for choice. Time is running out, and so is your budget. What now?

In critical situations like these, the key is fast and pragmatic feedback from the target group. For this purpose, Endmark offers the Name and ClaimTester – a standardized and individually adaptable online tool we’ve developed in cooperation with the international market research institute YouGov.

The Name and ClaimTester lets you compare names in terms of:

  • memorability and quotability
  • image
  • connection to characteristics
  • associations and message transmitted
  • brand trust
  • product and industry suitability

Strategically valuable information is available within several days. Long-term clients of ours such as Chevrolet, Commerzbank and E.ON all rely on this efficient service.

Contact us to find out more about the NameTester and ClaimTester.


read more

Cultural-linguistic checks

Names and slogans have to work smoothly beyond linguistic and cultural borders.

Is it possible to pronounce a European Name in a syllabic Asian language? Can negative associations harm the brand and reduce market success? Something that seems clear and unambiguous in one country may have a double meaning in other countries.

Endmark’s worldwide network of native speakers put names and slogans through their paces. Better safe than sorry. We also offer cultural-linguistic checks as separate services, whether or not you have a specific naming project with us.


read more

Trademark law

Trust is good, but proof is better.

Trademark research is one of the most important services related to name and claim development.

It keeps brand names protected and clearly distinct in what can seem like an unnavigable sea of hidden claims and pre-existing trademarks.

And that’s just where opportunity lies waiting – by verifying and protecting your brand name, you can take advantage of one of the last legal monopolies of our time create sustainable brand value.


read more