Name development

Good brand names don’t follow trends. They set them.

Sometimes they even lead to the start of an era. The VOX channel in Germany, for example, popularized the use of expressive media brand names. Until they came along, most channels were simply known by acronyms like RTL, ARD, ZDF and so on. Today, many broadcasters prefer to emulate the VOX concept.

Many of the approximately 1,700 brand names (reference excerpt) developed over the years by ENDMARK can still be found all around us – in supermarkets, on the street, in our living rooms. They fascinate us, they make statements, and they allow us to experience products and services through all our senses.

Whether you’re creating a new brand or renaming an old one, you can count on our long-standing cross-industry experience.