Creating a unique identity and market position with the proper brand language
We design and secure the verbal identity and linguistic representation of your brand.
From expressive to sustainable and everything in between: We use the perfect words to position your brand.
For 25 years, Endmark has stood for cross-industry competence in positioning, developing and protecting new brand names and claims. We provide comprehensive design and support of your brand and corporate language.
Analysis
Which language does your brand speak?
We assess whether your brand language gets the right messages across, whether it offers differentiation within the competitive environment, speaks to the target group and provides orientation. We figure out individual possibilities for you to set yourself apart linguistically.
Endmark introduces cross-industry experience with brand and product language evaluation to every business. We perform a linguistic analysis of your brand, the competitive environment and the cultural brand environment. On this basis we develop your verbal positioning.
Identity
It’s not what you say but how you say it
We use language to identify and recognize the speaker. And we use it to gain a first impression, telling us how well the speaker – or the brand – suits us, whether we like it, whether we trust it, whether we want to know more about it. Language conveys brand personality, brand character, brand trust.
Endmark develops the linguistic impact profile of your brand – for a harmonious, brand-consistent and attractive image.
Creation
Creativity: Naming imagination meets brand strategy
To be a brand means to be different. We develop names that set your brand apart in a positive way. Endmark’s international and interdisciplinary creative teams develop names and claims that resonate worldwide.
Security
Brand security is the foundation of all communication.
Basic legal security and a realistic assessment of the stability of your brand language within the relevant brand environment are essential.
In terms of trademark research and protection, Endmark has your back, actively supporting you with a trademark and patent law research department. We’re also able to conduct cultural-linguistic checks and impact-specific assessments.
Companion
Brand language needs to be thought out carefully from A to Z.
Consistent communication calls for dedicated consulting. Endmark assists you with a goal-oriented and systematic approach to implementation. This could mean developing naming guidelines or providing linguistic consulting.
What linguistic-cultural challenges lie ahead for your brand? What is your message and how do you present your name(s) to your target group? Endmark develops individual linguistic migration strategies just for you.
