Your brand, your capital.

 
Monetary brand valuation is one of the most varied fields in business theory, with some 100
different models in use. Most of these specify sales, market share and familiarity as the primary evaluation criteria.

Ultimately, the value of a brand is defined by how much somebody is willing to pay for it.

ENDMARK specialises in evaluating non-used brands - brands that are still registered or were
at one time, but are either no longer in use or never were.

For non-used brands, the key question is: What are the benefits of purchasing an inactive
brand compared to developing a new one? Alongside any possible remaining brand awareness,
the costs and legal risks of a new brand development form a solid framework for an evaluation.