Good brands don't follow trends, they create them.
Sometimes brands can even create new eras. In Germany, the launch of VOX triggered the start
of distinctive media brands in the television market. Up to that point, TV station names had been
simply abbreviations. After VOX, many other new stations followed suit.
Many of the roughly 1,300 brand names developed by ENDMARK are now part of daily life - at the supermarket, on the street, in living rooms around the world. They fascinate, communicate and really bring brand identities to life. They add personality to products, media and services - giving them just what they need to stand out clearly from the millions of others on the market.
Open systems for clear communication.
Good naming systems make it easy to navigate in complex portfolios. ENDMARK is an architect
of clearly structured brand systems.