New book: The Google effect. The formation of brand-specific verbs.
How become brand names verbs like “to google”? Why does it work, despite strong resistance from the Google brand? And why does it not work with Yahoo, although the brand advertises with "Do you yahoo?"
These and many other effects of brand names studied Endmark CEO Bernd M. Samland in his latest book, which has just appeared in the Logos-Verlag.
CONVEGO - the new umbrella brand for Giesecke & Devrient’s payment world
From now on Giesecke & Devrient summarizes its complete product and service portfolio in the area of payment under the international umbrella brand CONVEGO. CONVEGO developed by ENDMARK stands for "confidence", "convenience" and "convergence".
